Improving Customer Experience and Network Utilization

For telecommunication companies, data is driving improvements in everything from customer experience to network utilization. A managed and governed data lake with self-service access provides telecoms operators with a cost-effective, scalable architecture for collecting and processing massive volumes of disparate data types.

Already in production with enterprise telecommunication providers worldwide, the Zaloni Data Platform is the industry’s only fully-integrated data lake management platform. Its intuitive UI makes it easy for telcos to ingest, organize, enrich and extract data from the data lake, regardless of whether it’s in Hadoop or the cloud.

Create Incentives for Subscribers

Telecoms struggle to understand what subscribers do with their devices or with their data plans. What mobile apps, streaming services are popular? Understanding subscriber usage can capture more revenue by creating tiered pricing or specific packages for specific social media, video streaming or map applications. Unfortunately, capturing and aggregating this information involves analyzing millions of source and destination IP addresses with subscriber data to capture individual data usage.

The Zaloni Data Platform manages the ingestion of millions of network data points (IPFIX, DPI, Bulk Stats) and correlates this to individual subscriber data in near real-time. It creates historical profiles of individual subscribers that can be vertically aggregated or segmented for marketing analysis. This enables operators to increase revenue by creating data plans based on apps or services that are relevant to their targeted customer profiles.

Data Lake Unleashes Real-time Subscriber Activities for Telecommunications

Optimize Network Usage

Despite all the data available from network elements and data collectors such as probes, it’s still difficult to identify which wireless network elements are overloaded or where there are network bottlenecks (dropped calls, slow data connections). Poor network utilization results in wasted resources and increases customer churn.

Zaloni’s platform manages the ingestion of millions of records (CDR, DPI, SNMP, etc.) from wireless network elements into a data lake and correlates this with network utilization. Network load can be analyzed in near real-time, enabling planners to reallocate network elements dynamically using SDN and NFV, increasing utilization and reducing customer churn.

Data Lake Empowers Compliance and Network Optimization

Featured Resources

6 Big Data Transformation Strategies in Telecommunications
Leveraging Zaloni Bedrock for Telecommunications
Realizing the Promise of a Data Lake

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