Papers

The Ten Key Components of Customer Data Management

February 23rd, 2022

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In today’s information economy, leveraging customer data to uncover customer insights and personalize customer experience is critical for companies that want to remain competitive and meet customer expectations but many face challenges dealing with data sprawl, data quality issues, and staying compliant with customer data privacy regulations.

Today, companies are overcoming these challenges by implementing customer data management to create unified views of their customers.

In this white paper, Gokula Mishra, Vice President of Data Science at Direct Supply, Inc., covers the ten critical components to getting customer data management right for business success.

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