Arena Agile Data Mastering for Golden Record Creation
In any organization, as new data sources emerge from various customer touch points, being able to leverage them to create a master customer record in a unified repository is key towards providing better products and services, and at the same time increasing loyalty and reducing churn. This type of initiative requires creating master records using a Master Data Management (MDM) approach.
Download this paper (use form to the right) to learn:
- Integrating customer data silos in the absence of unique identifiers
- Training a machine-learning model for data mastering
- Creating master records using a proven 3 staged approach
- and more!
Also watch the Zaloni webinar: Agile Data Mastering in the Data Lake